Stellantis has announced plans to update its 12 North American vehicles and introduce 11 new models as part of its ambitious global business strategy, which involves a $96 billion (60 billion euros) investment revealed during an investor summit in Auburn Hills, Mich.
The company aims to allocate 60 percent of its global investment through 2030 toward its North American brands and products, recognizing this region as a key area for growth and brand strength.
Overall, Stellantis will roll out 60 new car models globally, ranging from traditional combustion engines to fully electric vehicles. This initiative also includes fresh investments in technology, partnerships with other automakers, and improved manufacturing efficiency. Notably, 50 of these models will undergo major redesigns.
WATCH | April report indicates Stellantis focusing on brands not produced in Windsor:
Reuters report shows Stellantis focusing attention on vehicle brands not produced in Windsor
Auto analyst Sam Fiorini comments on a Reuters report highlighting that Stellantis is prioritizing brands like Jeep and Ram over Chrysler and Dodge, both of which have production in Windsor.
The plan for North America includes expanding hybrid options while introducing new pickup trucks, a small van, and seven “affordable” vehicles.
According to Stellantis CEO Antonio Filosa, the historical market presence of Jeep, Ram, Dodge, and Chrysler offers the most significant potential for growth moving forward.
The goal is to achieve a revenue increase of 25 percent in North America by 2030 while aiming for an adjusted operating income margin between eight to ten percent.
Filosa also mentions the ambition to expand their market reach from 60 to 90 percent in North America while enhancing cost competitiveness.
The international automaker has set aside plans aiming for $4.8 billion (3 billion euros) in savings within its North American operations by 2028.
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North American sales details released by Stellantis at an investor day May 21, 2026. (Stellantis Investor Day/Webcast)
Tim Kuniskis manages the portfolio of North American brands for Stellantis.
He notes that while the automotive market may remain flat over the next few years, he believes that Jeep, Ram, Dodge, and Chrysler can still gain traction.
“Without doing anything different, we can grow by just showing up in more segments,” Kuniskis said Thursday.
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Stellantis outlines some of its new business plan for the next handful of years during an investor day in Auburn Hills, Mich. (Stellantis Investor Day/Webcast)
In the short term perspective, he states that strengthening the Pacifica with a mid-cycle refresh is already underway along with new variants arriving soon.
“But the real growth comes from expansion and by adding three new crossovers below the Pacifica. First, a mid-sized crossover … plus two others below that are variants of each other based on shared improvement platforms out of Europe allowing Chrysler to enter into the $25 thousand to $30 thousand US space where today none of the American brands compete,” Kuniskis said.
Regarding Dodge’s future offerings; he mentioned that a refreshed Durango is expected along with an entry-level performance model: “The gateway into the brotherhood of muscle.”WATCH | A summary of what Stellantis says its plans are:
Stellantis refreshing North American products – and building 11 new models by 2030The automaker has strong ties with Windsor plans more hybrid options alongside various affordable vehicles.
Think of it as the next generation version of the Dodge Hornet but “the way we should’ve done it the first time.”
Details about where these new vehicles would be manufactured weren’t disclosed Thursday morning.
Global goals
The Franco-Italian carmaker indicated it would refocus how it handles its extensive portfolio comprised of fourteen brands-with seventy percent directed towards investments in Jeep , Ram , Peugeot , Fiat , along with their commercial vehicle unit Pro One due.
The world’s fourth-largest automaker aims to turn its excess factory capacity into profitable contract manufacturing opportunities for Chinese automakers across Europe alongside companies like Tata Motors unit JLR within United States markets.
Differing from his predecessor Carlos Tavares-who kept much continuity regarding their fourteen-brand strategy while heavily investing into tech development-Filosa seems willing instead prioritize financially viable brands while outsourcing costly tech innovations through partnerships such as self-driving startup Wayve.
A portion totaling billions have been allocated towards investments geared towards global platforms , powertrains , & advanced technologies ; meanwhile they’re pursuing six billion euros worth annual cost reductions compared against expenditures made throughout twenty twenty-five period.
For Europe , they predict revenue growth reaching fifteen percent over duration outlined within plan timeline ; projecting AOI margins ranging anywhere between three-to-five percent.
Reuters report shows Stellantis focusing attention on vehicle brands not produced in Windsor
Auto analyst Sam Fiorini comments on a Reuters report highlighting that Stellantis is prioritizing brands like Jeep and Ram over Chrysler and Dodge, both of which have production in Windsor.
The plan for North America includes expanding hybrid options while introducing new pickup trucks, a small van, and seven “affordable” vehicles.
According to Stellantis CEO Antonio Filosa, the historical market presence of Jeep, Ram, Dodge, and Chrysler offers the most significant potential for growth moving forward.
The goal is to achieve a revenue increase of 25 percent in North America by 2030 while aiming for an adjusted operating income margin between eight to ten percent.
Filosa also mentions the ambition to expand their market reach from 60 to 90 percent in North America while enhancing cost competitiveness.
The international automaker has set aside plans aiming for $4.8 billion (3 billion euros) in savings within its North American operations by 2028.
Stellantis refreshing North American products – and building 11 new models by 2030The automaker has strong ties with Windsor plans more hybrid options alongside various affordable vehicles.
Think of it as the next generation version of the Dodge Hornet but “the way we should’ve done it the first time.”
Details about where these new vehicles would be manufactured weren’t disclosed Thursday morning.
