WASAGA BEACH, ON – Get ready for live music, carnival rides, beach fun, and nighttime excitement as the Town kicks off the first-ever Beach Life Festival and Midway in Wasaga Beach.
Happening from July 23-26 at Beach Areas 1 and 2, this festival will offer six free beachfront concerts along with family-friendly activities. The annual midway will also return, featuring licensed beer gardens, food vendors, and various entertainment options throughout the weekend.
Headlining this debut festival are The Carpet Frogs, known as the official touring band of The Guess Who; Jukebox Heroes, bringing you classic hits from Foreigner; Gold Dust Woman: The Stevie Nicks Experience; and Just Heart, a tribute to the iconic rock group Heart.
This concert lineup reflects a nostalgic mix of summer sounds in Wasaga Beach, honoring classic rock legends and tunes that have accompanied countless road trips, cottage getaways, and beach days for many years.
With the sandy beach just a short stroll away, licensed beer gardens, and an upbeat festival vibe, these concerts are set to be one of the summer’s biggest attractions.
Festival program at a glance:
Friday, July 24 – on the OLG Stage, presented by Gateway Casinos and Rock95:
Gold Dust Woman: The Stevie Nicks Experience | 6:00 PM Jukebox Heroes performing the music of Foreigner | 7:30 PM
Saturday, July 25 – on the OLG Stage, presented by Stonebridge and Rock95:
Just Heart celebrating the music of Canadian-American rock legends Heart | 6:00 PM The Carpet Frogs official touring band of The Guess Who | 7:30 PM
Saturday, July 25 and Sunday, July 26 – on the Beach Area 2 Stage:
Local performances | 1:30-3:30 PM
The annual midway is back during the festival with rides, games and attractions that families have loved visiting in Wasaga Beach for years.
Apart from concerts, Beach Life Festival turns Wasaga’s waterfront into an engaging summer playground featuring professional sand sculptures. There’s also a beach soccer tournament planned along with giant illuminated kites floating above after sunset. Interactive activities will take place all weekend long.
<p Attendees can discover new ways to enjoy the beach through morning yoga sessions on the sand led by Wasaga Beach Yoga or take part in a cross-training challenge on the shore with Beach Side Fitness. Additionally, guided nighttime paddles under starry skies on Georgian Bay will be offered by Free Spirit Tours.
As daylight fades into nightfall, the festival lights up with glowing midway attractions, breathtaking live music, and stunning sunsets over Georgian Bay, making it a unique experience for everyone from dawn till after dark.
Beach Life Festival is just one exciting addition to Wasaga Beach’s Summer 2026 schedule which boasts over 80 live performances along with expanded weekly entertainment programs.
The Town continues its commitment to investing in festivals that boost tourism support local businesses while breathing fresh life into beachfront activities during summer months.
This inaugural event owes its success to support from Ontario Lottery and Gaming Corporation (OLG), Gateway Casinos , Stonebridge Building Group, and Rock 95 alongside local media partners Max 97.7 FM , Big 101.1 FM , Peak 95.1 FM , and Fresh 93.1 FM.
Learn more at wasagabeach. com/Beach Life.
Quick Facts
The festival runs from July 23-26 at Beaches 1 &2. Admission is FREE for both events including all concerts. The midway rides , food options, and some activities do require purchase. Headliners consist of The Carpet Frogs, Jukebox Heroes, Gol Dust Woman : The Stevie Nicks Experience & Just Heart. Festival offerings feature rides, gardens serving drinks, various food trucks, sand sculptures, kites illuminating night skies, paddling excursions, family-oriented fun,& more. Wasaga welcomes over two million visitors every year while hosting what’s regarded as world’s longest freshwater coastline. Summer lineup features more than eighty musical acts plus multiple signature events too! Wasaga continues earning accolades from top travel sources like Lonely Planet, Narcity Canada,& Destination Canada naming it among Canada’s best beach spots.
About Wasaga Beach
For more than a hundred years now, this town has stood out as Ontario’s go-to summer destination where people gather around its beautiful fourteen-kilometre stretch filled with golden sands spectacular entertainment opportunities set against stunning Georgian Bay Today, the focus remains strong towards creating memorable moments through inviting public spaces enhancing local experiences enjoyed both tourists residents alike! -30-
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For more than a hundred years now, this town has stood out as Ontario’s go-to summer destination where people gather around its beautiful fourteen-kilometre stretch filled with golden sands spectacular entertainment opportunities set against stunning Georgian Bay Today, the focus remains strong towards creating memorable moments through inviting public spaces enhancing local experiences enjoyed both tourists residents alike! -30-
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