An artist’s rendering of plans for a new community of 5,600 homes in Midtown Oakville (Courtesy The Rose Corporation) The Rose Corporation’s plan for a master-planned neighborhood in Oakville featuring 14 new buildings and 5,600 homes has made significant progress after receiving important approvals from the town last night. This morning, the company announced that the town council unanimously approved the Official Plan Amendment and Zoning By-law Amendment applications for the 27-acre community at 420 South Service Rd. E. The announcement mentioned that these plans also received strong support from local residents. “From the beginning, we believed the best communities are created together,” Rose Corporation president Daniel Berholz said in the announcement. “The ideas, questions and feedback we received from Council, Town staff and residents challenged us to think differently and ultimately helped us shape a plan that better reflects Oakville’s vision and the community’s priorities.” “We are excited to build on that collaboration and transform this remarkable site into a vibrant new neighbourhood that future generations of Oakville residents will be proud to call home,” he added. The community will be developed on what was once a General Electric manufacturing site, located just east of Trafalgar Road.
Purchased the land in July 2024
The Rose Corporation bought this land – which is the largest redevelopment parcel in Midtown Oakville – two years ago for $45 million. The land was cleaned up prior to sale but now will be transformed from underused brownfield employment areas into a high-density, mixed-use community. “What attracted us to the site was the vision they have for this area, and that is aligned with our vision, which is building housing and having complete communities that include residential, commercial, office and active transportation with bus rapid transit and an expansion of the GO station,” Berholz told RENX at the time of purchase. In addition to housing options, Rose Corporation stated that this community will feature substantial at-grade retail space along with other non-residential uses as well as around five acres of fully integrated parks and open spaces. The company aims to begin construction on phase one by late 2027; this initial phase includes a purpose-built rental apartment building.A transit-oriented community
This location will enjoy excellent transit access. “The proposed Trafalgar Road Bus Rapid Transit line and regional GO bus service are planned to run through the development, with a new transit stop within the community,” according to their announcement. The Oakville GO Station is about a ten-minute walk away. A retail-focused “high street” is set to anchor the development alongside two public plazas, a network of parks, pedestrian pathways, open spaces, an activated “Bentway-style” underpass and a timber-beam pedestrian bridge at the southern end providing safe passage over what will become an important north-south arterial road. The Rose Corporation indicated that their design takes inspiration from Oakville’s current downtown streetscape. “We worked closely with our design team to thoughtfully respond to community feedback and the Town’s vision for Midtown while creating a world-class destination that will support future residents, enrich the broader community, and attract visitors,” David Bannerman, vice-president of development at The Rose Corporation said. “The proposed design is firmly rooted in the character of Oakville’s downtown and neighbourhoods while drawing on European experience in creating human-scaled walkable streets and public spaces.” The design team included Canadian architects Graziani & Corazza along with Danish landscape architects SLA and British architects Allies and Morrison.About The Rose Corporation
Founded in 1982, The Rose Corporation focuses on real estate development as well as asset management. Since 2014 it has concentrated on developing mixed market affordable purpose-built rental apartments alongside low-rise single-family subdivisions throughout Greater Golden Horseshoe region. Rose is currently engaged at various stages in developing over 10,000 new homes valued above $6 billion.Source link
