Toronto, Ontario–(Newsfile Corp. – May 20, 2026) – Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) (“Happy Belly” or the “Company”), a top player in bringing together new restaurant brands, is excited to share that our multi-unit franchisee David Lamph has opened his 9th Heal location in the City of Waterloo, Ontario. This new spot supports Heal’s careful and asset-light growth strategy as the brand keeps expanding in Ontario’s thriving urban and suburban areas. Heal Wellness is a rapidly growing quick-service restaurant (“QSR”) brand known for its fresh smoothie bowls, açaí bowls, and smoothies that focus on clean ingredients and a healthier lifestyle. Happy Belly 1 To view an enhanced version of this graphic, please visit:
https://images. newsfilecorp. com/files/6625/298178_496694bed4b8eadc_002full. jpg “The opening of our latest location in the City of Waterloo shows our ongoing commitment to bringing Heal into vibrant community-focused markets with great demographics and busy foot traffic,” said Sean Black, Chief Executive Officer of Happy Belly Food Group. “Situated between the University of Waterloo and Wilfrid Laurier University, this spot puts Heal Wellness right in one of Canada’s most appealing student markets, providing access to a lively customer base made up of students, faculty, staff, and young professionals.” With over 41,000 full- and part-time students at the University of Waterloo and more than 17,500 undergraduate and graduate students at Laurier’s Waterloo campus, Heal Wellness will be conveniently located near about 58,500 students within the nearby university area. This demographic matches well with the Heal Wellness concept since today’s students are increasingly looking for quick, healthy, customizable food options that fit their active lifestyles. Our menu featuring açai bowls, smoothies, protein add-ons, fresh fruit, and wellness-focused offerings is crafted to meet this need. Heal Wellness is gaining traction as consumers seek out wellness-focused QSR concepts across major Canadian cities. With a scalable model and strong unit economics along with an expanding network of experienced franchise partners, Heal is well-positioned to strengthen its presence throughout Ontario while also branching out into more Canadian and U. S. markets.
https://ontariochronicle. ca/wp-content/uploads/2026/07/298178_496694bed4b8eadc_003full. jpg “Heal Wellness continues to grow quickly across Canada and into the United States as it establishes itself as a leading brand for açaí bowls and smoothies. With 39 locations open now and over 169 more in development stages, Heal adds to Happy Belly’s larger portfolio which includes 686 contractually committed retail franchise locations across various emerging brands at different points in development or operation. Our steady growth strategy continues to yield tangible results as we expand our brands across Canada and the U. S., creating lasting value for our shareholders.” “We’re just getting started,” said Sean Black. About Heal Wellness
Heal Wellness was created with a mission to provide quick access to fresh wellness foods that support busy lifestyles. We currently offer a wide variety of smoothie bowls and smoothies. We take pride in carefully selecting every superfood ingredient on our menu designed to nourish your body including acai smoothie bowls along with smoothies and super-seed grain bowls. Our smoothie bowls are made from real fruit enriched with superfoods like acai berries pitaya goji berries chia seeds among others. Franchising
For franchising inquiries please see www. happybellyfg. com/franchise-with-us/ or contact us at hello@happybellyfg. com. About Happy Belly Food Group
Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) (“Happy Belly” or the “Company”) is leading the way in acquiring and developing emerging food brands all across Canada.
https://images. newsfilecorp. com/files/6625/298178_496694bed4b8eadc_004full. jpg Neither the Canadian Securities Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this press release which has been prepared by management. Cautionary Note Regarding Forward-Looking Statements All statements included here other than those based on historical facts are considered “forward-looking information” regarding the Company under applicable securities laws. Forward-looking information often contains words like “plan”, “expect”, “project”, “intend”, “believe”, “anticipate”, “estimate” along with similar terms or phrases indicating certain events may happen including future performance by Happy Belly along with its subsidiaries. These forward-looking statements reflect opinions based on estimates at their time but come with various risks uncertainties plus factors beyond control that could result actual events differing significantly from what’s anticipated within these statements. There’s no guarantee business plans discussed will actually proceed under mentioned terms timing discussed here. The Company won’t update these forward-looking statements unless legally required. Readers should not put too much trust solely on them. For information about risks uncertainties facing Company operations readers can check Company’s Management Discussion Analysis filings posted at www. sedarplus. ca.
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Source: Happy Belly Food Group Inc.
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