Stellantis, a global car manufacturer, recently announced plans to introduce 11 new vehicle models in North America, which “produces opportunities” for these vehicles to be manufactured in Ontario, according to the head of the company’s Canadian division.
In Canada, Stellantis operates two assembly plants: one in Windsor that makes the Chrysler Pacifica and Dodge Charger, and another in Brampton that has been inactive since 2023. The company initially planned to produce a Jeep model there but revealed last October it would instead manufacture it in the U. S. This decision sparked significant political backlash in Canada due to the hundreds of millions of dollars in taxpayer support the company has received over recent years.
Recently, Stellantis held an investor day event in Michigan where it unveiled a major plan to refresh its global lineup as it seeks to regain market share following substantial financial setbacks.
“We’re exploring all options, frankly, for Brampton,” said Stellantis Canada President Trevor Longley during an event on Thursday in Windsor. “And I think what you saw at Investor Day is that there’s a lot of new models coming for the North American brands, and so that produces opportunities for where we put those models.”
The upcoming models will fall under Dodge, Chrysler, Jeep, and Ram brands. The century-old Chrysler brand currently offers only the Pacifica but is set to receive three new budget-friendly crossover vehicles soon.
Experts previously informed CBC Windsor that the Brampton plant-where Stellantis had begun re-tooling for both electric and gas-powered vehicles before halting work last year-could potentially serve as a location for a new Chrysler crossover reportedly being developed behind closed doors.
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A slide from Stellantis’ Investor Day presentation on May 21, 2026, detailing plans for the Chrysler brand. (Stellantis)
Dodge is planning an “entry-level performance vehicle,” while Ram has plans for a “muscle truck” and large SUV. Jeep will also have exciting new offerings.
“We announced $60 billion worth of investment throughout the Stellantis portfolio of brands,” said Dodge and Chrysler CEO Matt Mc Alear when asked if products could be produced at either Windsor or Brampton plants.
“But as far as specifics on timing and production facilities go, we haven’t announced any details yet,” he continued. “But we’re working through that with all our partners and we’re excited to get some great products out there.”
Both Mc Alear and Longley were present at Windsor plant on Thursday celebrating the refreshed design of the latest Pacifica model set for 2027.
WATCH | A rare look inside Stellantis’ Windsor Assembly Plant:
A rare look inside Stellantis’ Windsor Assembly Plant
Stellantis provided local media with an exclusive tour of its Windsor Assembly Plant where about 6,000 employees work tirelessly producing Chrysler Pacifica minivans and Dodge Charger muscle cars. CBC Windsor’s Emma Loop reports.
The union leader representing workers at this plant expressed hope that some of these new models would come to their Ontario facilities.
“There’s product coming into North America, and there’s space available at our plants so we can fully utilize them including Brampton and Windsor,” Unifor Local 444 President James Stewart shared with reporters during the event. “We have capacity here.”
Stewart noted that they build around 1,200-1,300 vehicles daily at Windsor. “We used to build 1,500,” he mentioned. “There’s definitely room for more here. As for Brampton assembly plant though-we still don’t have a resolution-and that’s crucial for our members.”
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From left to right: Trevor Longley president of Stellantis Canada; Matt Mc Alear CEO of Dodge and Chrysler; James Stewart president of Unifor Local 444 celebrating redesigned Chrysler Pacifica at Windsor Assembly Plant on May 28th ,2026.(Emma Loop/CBC)
Unifor’s agreements with major automakers like Stellantis expire this September. “We’re heading into bargaining discussions which will focus not just on patterns but also how we can make full use of our facilities given current trade conditions with United States,” Stewart explained.
Longley stated that they are still involved in formal dispute resolution regarding funding agreements related specifically to Brampton plant with federal government officials.
“Our viewpoint is we’re collaborating constructively alongside federal government representatives , provincial officials , and obviously Unifor aiming towards sustainable long-term solutions concerning Brampton,” he added. “Multiple proposals have been submitted. We’re continuously evaluating every option possible ensuring sustainable prospects exist amongst employees residing within communities surrounding Brampton.”
Longley also suggested it’s possible they might assemble Chinese electric vehicles at Brampton thanks primarily due partnerships formed between themselves along with Leapmotor
He pointed out recent decisions made by Canadian authorities allowing entry various Chinese EVs into national marketplace starting this year.
“They’re going after specific segments within marketplace therefore products need tailored accordingly” He noted “Leap presents fascinating opportunity meeting those requirements whether produced locally long-term here within country imports from abroad making perfect sense altogether”
The federal industry department responsible managing funding agreements involving Starglansis released statement Friday declaring ongoing dispute process emphasizing engagement between various stakeholders involved securing job protection investments across nation aimed towards stability moving forward.
“Details regarding resolution procedures contributions remain confidential per business nature”, concluded statement issued earlier today
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A rare look inside Stellantis’ Windsor Assembly Plant
Stellantis provided local media with an exclusive tour of its Windsor Assembly Plant where about 6,000 employees work tirelessly producing Chrysler Pacifica minivans and Dodge Charger muscle cars. CBC Windsor’s Emma Loop reports.
The union leader representing workers at this plant expressed hope that some of these new models would come to their Ontario facilities.
“There’s product coming into North America, and there’s space available at our plants so we can fully utilize them including Brampton and Windsor,” Unifor Local 444 President James Stewart shared with reporters during the event. “We have capacity here.”
Stewart noted that they build around 1,200-1,300 vehicles daily at Windsor. “We used to build 1,500,” he mentioned. “There’s definitely room for more here. As for Brampton assembly plant though-we still don’t have a resolution-and that’s crucial for our members.”
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