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Home»Wasaga Beach»Mayor Brian Smith Responds to Ecojustice Concerns
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Wasaga Beach

Mayor Brian Smith Responds to Ecojustice Concerns

March 14, 20263 Mins Read
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Mayor Brian Smith Responds to Ecojustice Concerns
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“Wasaga Beach is not just a destination – it is one of Canada’s and Ontario’s great natural treasures. Our shoreline, dunes, and the fragile ecosystems that sustain species like the Piping Plover are part of a living landscape that generations have enjoyed and that we have a responsibility to protect for generations to come.

Protecting the beach is not new to the Town or the people who call Wasaga Beach home. It is part of who we are. That’s why Destination Wasaga is grounded in the principles of regenerative tourism and responsible stewardship.

The Town and the Province of Ontario share a long-term vision: that Wasaga Beach will become an iconic, year-round recreation and nature-based destination – one that celebrates the longest freshwater beach in the world while safeguarding the full richness of its unique ecosystem.

The transfer of a small portion of provincial parkland, including Beach Area 1 and Beach Area 2, represents a shift in governance, not a step back in protection. 

Local stewardship means accountability. It means decisions made close to the shoreline, informed by science, guided by partnership, and rooted in a deep respect for this place, which is our home.

There has been commentary and campaigning outside our community suggesting that this transition poses a threat to Piping Plover critical habitat protection. We respectfully disagree. A recent petition filed by Ecojustice does not reflect the thoughtful, deliberate work that is already underway.

The Town of Wasaga Beach, this Council, and our citizens believe environmental stewardship and economic resilience are not opposing forces – they are mutually reinforcing. A healthy beach is the foundation of a healthy community. There is no change to protections for critical habitat. There is no emergency. There is simply a transition in governance – and the Town is ready to lead responsibly.

The Town is actively advancing a municipal stewardship program and a comprehensive Piping Plover Beach Management Plan in consultation with qualified experts and partner agencies. For the 2026 season, the Town’s beach management practices will remain consistent with established conservation protocols, ensuring continuity and care during this transition.

Our commitment is clear. 

I’ve said this before, and I will say it again, and again, and again: Wasaga Beach’s future depends on getting this balance right. The Town of Wasaga Beach is committed to protecting this extraordinary nature while building an iconic destination and a strong, sustainable community around it – now and for generations to come.”

Mayor Brian Smith


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