The revamped 40,000 sq. ft. retail space is Golf Town’s landmark 50th store in Canada, aimed at being both an engaging shopping experience and a community hub for golfers across the country.
TORONTO, Oct. 14, 2026 /CNW/ – Golf Town, the top specialty golf retailer in Canada and part of Sporting Life Group, is excited to announce the opening of its first flagship store in Oakville, Ontario. This impressive 40,000 sq. ft. location at 290 North Service Road West provides Canadian golfers with a unique destination that combines specialized retail with entertainment and expert service in a welcoming atmosphere. The grand opening celebration will occur on October 17-18, offering $50 Golf Town gift cards to everyone waiting in line on Saturday and Sunday, along with hourly prize giveaways worth over $20,000 from leading industry brands.
As its milestone 50th store and following a $15 million investment, Golf Town is stepping into a new phase of growth as a trusted Canadian brand since its inception in 1999. The new Oakville flagship is two and a half times larger than an average store and serves as a community center equipped with advanced simulator technology and Studio X custom fitting. It sets the standard for future flagship expansions nationwide while continuing renovations across existing stores and boosting e-commerce capabilities.
“For more than 25 years, Golf Town has been the ultimate home for Canadian golfers both in-store and online,” said Barry Williams, President, Golf Town. “Our new flagship store marks an exciting step forward in our evolution, offering a welcoming destination for golfers of all levels to gather, gear up, and fall in love with the game.”
The main highlights of this new flagship location include:
Studio X Custom Fitting & Simulator Tech: Two Studio X custom fitting bays featuring Zen Green moving-platform technology that mimics real-world green slopes and breaks; Quintic putter-fitting tech; plus five Foresight simulator bays.
Interactive Putt View Putting Experience: Showcases an extensive 1,300 sq. ft. putting green-four times bigger than standard stores-alongside Golf Town’s first dual-projector Putt View installation for an interactive visual putting experience.
Exclusive Gear & Dedicated Brand Spaces: Shop-in-shops dedicated to top golf brands like Taylor Made, Callaway, Odyssey, PING, and Titleist-plus access to rare limited-edition equipment and tour-only items such as Scotty Cameron Circle T putters.
Expanded Customization & Expert Services: A fully staffed personalization lab providing on-site custom wedge stamping, golf ball logo printing, and gear customization supported by Golf Town’s knowledgeable staff and master fitters.
Extensive Apparel Shop: Carries Canada’s largest selection of premium apparel including exclusive lines like Johnnie-O, Beach Riot, Holderness & Bourne along with RLX, Peter Millar, Travis Mathew Nike , and Jordan-all anchored by a redesigned women’s shop that features an expanded range for female golfers.
Redesigned Footwear Experience: A full-service footwear section highlighted by Foot Joy’s FJ Fit LAB 3D volumetric scanner that accurately maps foot measurements for true tour-level shoe fittings.
Uniquely Canadian Touches: Designed with pride for Canadian golf fans featuring actual putting green cups used at Cabot Cape Breton along with iconic images from famous golf courses integrated throughout the store.
This new location promises a unique sports retail experience encouraging Canadians to Come Out and Play. Join Golf Town on Saturday October 17th and Sunday October 18th to celebrate the grand opening weekend while discovering what the future holds for golf retail-and take home exclusive prizes from top brands.
Store hours during grand opening are:
Saturday October 17: 8am – 8pm Sunday October 18: 8am – 8pm
For more details about this new flagship location visit golftown. com or follow @golftown on Instagram and @golftownca on Tik Tok.
About Golf Town
Golf Town is Canada’s largest specialty golf retailer operating across fifty locations while also offering convenient online shopping at golftown. com. The company showcases the best assortment of products along with leading brands within golf backed by expert staff who are passionate about the game alongside premium custom fitting services through its Studio X experience. Additionally, Golf Town delivers top-notch golfing content through Score Golf partnered with Tor Star. Golf Town operates under Sporting Life Group’s umbrella owned by Fairfax Financial Holdings Limited.
About Sporting Life Group
The Sporting Life Group is a Canadian retail firm managing three distinct premium banners namely Golf Town Ltd.(“Golf Town”), Sporting Life Inc.(“Sporting Life”)and Team Town Sports(“Team Town Sports”). For years, Golf Town has served as Canada’s go-to spot for everything related to golf now boasting fifty outlets nationwide carrying an extensive array of quality brands paired with knowledgeable staff who share customers’ enthusiasm towards golfing complemented via state-of-the-art custom fitting services utilizing innovative technologies. With ambitions centered around promoting inclusivity within golfing culture, Golf Town solidified itself as Canada’s premier hub dedicated solely towards all things related to golfing. Sporting Life stands out as Canada’s finest sports lifestyle retailer operating fourteen upscale outlets located primarily within major malls situated around large cities. Boasting unmatched offerings, Sporting Life equips Canadians ensuring they have everything necessary leading them toward fulfilling their ideal sporting lifestyle. Team Town Sports provides comprehensive support catering specifically tailored towards team sports covering players belonging across varied ages including young athletes right through seasoned professionals boasting representative personnel, state-of-the-art technological integration alongside customizable solutions addressing every need associated encompassing all types surrounding team-based competitions mirroring what embodies legacy established consistently upheld under auspices presented courtesy being behind backdrop laid forth sourced back originally connected going way back generations fostering strong ties between communities intertwined closely reflecting shared love surrounding athletic endeavors nurtured considerably over time past down succeeding decades until present day today exhibiting strength unity bonds fostering togetherness interconnected conveyed bond truly exemplified demonstrated strongly showcasing spirit empowerment teamwork collaboration flourishes naturally thriving upon foundations firmly built rooted deeply harnessed lived experienced realized continuously pursued actively sought after enhancing overall well-being collectively cherished recognized treasured beloved synonymous synonymous proudly carried forward passed down generations shaping uniquely crafted vibrant dynamic tapestry woven intricately sewn beautifully encapsulating essence journey undertaken traversed traversing paths intersecting bringing together people enlightening lives igniting passions inspiring driving motivational force propelling relentlessly moving upward onward striving reaching soaring achieving success embracing challenges facing adversities head-on taking risks boldly forging ahead building brighter tomorrow promising each steps taken propelled fueled motivation unwavering dedication commitment pushed boundaries limits never giving up keeping faith alive believing making dreams reality worked hard tirelessly persevered striving always aim high reach great heights exceeded expectations proven success stories remarkable transformations witnessed unfold creating lasting impacts driven determination courage fueled passion drive inspired greater purpose journey made meaningful enriching fulfilling unlocking potential greatness lies waiting discovered embarked adventurers adventuring forth embarking upon unexplored territories uncover hidden gems revel discovering joys journey undertaken embark newfound experiences awaited seeking treasures beyond imagination adventures await calling answering venture forth seek explore discover unveil wonderment beauty world awaits beckoning hearts souls inspiring minds awaken spirits inviting join celebrate life embrace moments precious cherish forever etched hearts memories etched shaped unforgettable journeys traveled explored mapping landscapes revealing breathtaking sights visions incredible narrating tales longing heard echoed far wide spanning continents crossing oceans bridging gaps connecting hearts sharing messages hope uniting paths converging diverging intertwining form connections transcend limitations reminding us we’re never alone facing struggles triumphs celebrated laughter shared tears shed weaving stories telling tales interwoven tapestry human experience living breathing moment creating impact lasting imprints written pages history carved stone inscriptions echo infinite ripples resonating vibrantly alive encouraging remind possibility endless opportunities lie ahead awaiting discovery adventure begins each day sunrise dawn illuminating horizon casting light shining brightness illuminating path follow guiding navigate challenges overcome obstacles conquer fears ignite inspiration soar heights dreams born.
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