Celebrating its 50th store and a $15 million investment, Golf Town is stepping into a new chapter as a beloved Canadian brand since 1999. The new Oakville flagship is two and a half times bigger than a typical store, creating a community space with cutting-edge simulator technology and Studio X custom fitting. This location will serve as a model for future flagship stores across the country, alongside ongoing renovations to existing locations and growth in e-commerce.
“For more than 25 years, Golf Town has been the ultimate home for Canadian golfers both in-store and online,” said Barry Williams, President, Golf Town. “Our new flagship store marks an exciting step forward in our evolution, offering a welcoming destination for golfers of all levels to gather, gear up, and fall in love with the game.”
The key features of the new flagship location include:
Studio X Custom Fitting & Simulator Tech: Two Studio X custom fitting bays equipped with Zen Green moving-platform technology that mimics real-world green slopes and breaks, Quintic putter-fitting tech, plus five Foresight simulator bays.
Interactive Putt View Putting Experience: Features an expansive 1,300 sq. ft. putting green that is four times larger than those found in standard stores, showcased alongside Golf Town’s first-ever dual-projector Putt View installation for an engaging visual putting experience.
Exclusive Gear & Dedicated Brand Spaces: Shop-in-shops dedicated to top golf brands like Taylor Made, Callaway, Odyssey, PING, and Titleist-along with access to unique limited-edition equipment and tour-only items such as Scotty Cameron Circle T putters.
Expanded Customization & Expert Services: A fully staffed personalization lab providing on-site custom wedge stamping, golf ball logo printing, and gear customization backed by Golf Town’s knowledgeable staff and master fitters.
Extensive Apparel Shop: Home to Canada’s largest selection of premium apparel including exclusive brands like Johnnie-O, Beach Riot, and Holderness & Bourne along with RLX, Peter Millar, Travis Mathew, Nike, and Jordan-all anchored by an updated women’s shop featuring more options for female golfers.
Redesigned Footwear Experience: A complete footwear section supported by Foot Joy’s FJ Fit LAB 3D volumetric scanner that uses multiple cameras to capture precise foot measurements for true tour-level shoe fittings.
Uniquely Canadian Touches: Designed with pride for Canadian golf featuring actual putting green cups from Cabot Cape Breton along with iconic images from famous golf courses throughout the store.
The new location offers a unique sports retail experience aimed at inspiring Canadians to Come Out and Play. Join Golf Town on Saturday, October 17th and Sunday, October 18th to celebrate the grand opening weekend while discovering what’s next in golf retail-and take home exclusive prizes from leading brands.
Store hours for the grand opening are:
Saturday, October 17: 8am – 8pm Sunday, October 18: 8am – 8pm
For more details about the new flagship store visit golftown. com or follow @golftown on Instagram and @golftownca on Tik Tok.
About Golf Town
Golf Town is Canada’s largest specialty golf retailer operating 50 stores while providing online shopping convenience at golftown. com. The company boasts top-notch product selections from leading golf brands along with expert staff who are passionate about the game plus premium custom fitting services including its Studio X experience. They also deliver high-quality golf content through Score Golf in partnership with Tor Star. Golf Town operates under Sporting Life Group’s umbrella and is owned by Fairfax Financial Holdings Limited.
About Sporting Life Group
The Sporting Life Group is a Canadian retail organization that manages three well-known premium retail banners-Golf Town Ltd., Sporting Life Inc., and Team Town Sports. For many years now Golf Town has served as Canada’s go-to place for everything related to golf while operating across all regions with locations that carry extensive selections of quality brands in golfing products supported by knowledgeable staff who share their customers’ passion for the sport along with state-of-the-art custom fitting services. With their goal of promoting inclusivity within golfing culture they’ve established themselves as Canada’s home of golf. Sporting Life serves as Canada’s premier retailer focused on sports lifestyle operating high-end stores across major cities within upscale malls offering everything needed for an active life filled with style-from renowned brands to essential products designed specifically for you. Team Town Sports focuses on team sports providing comprehensive solutions tailored towards players across various ages ensuring state-of-the-art technology paired seamlessly with customizable offerings addressing all needs associated within team sports reflecting modern advancements brought forth by Sporting Life Group’s legacy in sports retailing.
SOURCE Golf Town
For further information or media inquiries please contact Jake Pare at Director of Citizen Relations via email at [email protected].
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