Wasaga Beach, ON – It’s official! The popular beachfront concert event, Memories of Summer, has made it onto Ontario’s Top 100 Festivals & Events list.
This prestigious recognition is given by Festivals & Events Ontario (FEO). The annual Top 100 list showcases remarkable events throughout Ontario that show great community involvement, high-quality programming, and a strong appeal for tourists.
This year’s accolade shines a light on how Memories of Summer, held under the stars on the sandy shores of the longest freshwater beach in the world, stands out as a unique live music experience in both Ontario and Canada.
Every summer, thousands flock to Wasaga Beach to enjoy the last long weekend of summer – with past years seeing over 12,000 visitors soaking up the sun while enjoying live music, beer tents, and food trucks.
Previous headliners have featured Canadian rock legends like April Wine (2023) and Tom Cochrane (2024), with an exciting performance from Queen Flash, Canada’s top Queen tribute band planned for the 2025 festival. General admission is free.
Exciting Plans for Summer 2026
Wasaga Beach is gearing up for another thrilling season of live music festivals. Information about this year’s headliner for Memories of Summer and the complete lineup for summer events will be revealed later this month.
QUICK FACTS
Each year, Wasaga Beach sees around 2 million visitors to its famous Ontario beachfront community. They’re drawn by local businesses as well as live music festivals and events along with its stunning 14 km stretch of sandy beach – which holds the title for being the longest freshwater beach in the world. To mark the final long weekend of summer, nearly 12,000 attendees gather at Beach Area 1 for Memories of Summer that features live performances along with a spectacular fireworks display. Memories of Summer has previously showcased performances from renowned Canadian artists such as Tom Cochrane and April Wine. In 2025, Festivals & Events Ontario included Trail Tunes – a regional music event organized with Springwater and Collingwood – in its Top 100 list.
Additional Resources
Plan your visit to Wasaga Beach.
Learn more about Festivals and Events in Wasaga Beach. About Festivals & Events Ontario
Founded in 1987, Festivals & Events Ontario (FEO) is recognized as the leading organization supporting growth within Ontario’s festival and event sector. FEO provides education leadership, advocacy efforts and promotional support. They also host Canada’s largest dedicated festivals and events conference while publishing an annual consumer guide. Their awards program ranks among one of the industry’s best. The festival sector contributes over $2.3 billion each year to regional GDP while supporting approximately 50,000 full-time jobs and generating close to $1 billion in tax revenue across all government levels. About Wasaga Beach
For more than a century now, Wasaga Beach has stood as one of Ontario’s premier summer destinations-a place where people come together to have fun and create lasting summer memories. Today we aim to transform into a four-season recreation hub focusing on nature-based activities. Building Destination Wasaga involves investing in year-round festivals while reimagining our downtown area at Beach Area 1-aligned with Council’s goals: diversifying our economy, boosting tourism efforts , creating job opportunities , and fostering community development. Destination Wasaga aims to establish itself as a leader promoting sustainability alongside creativity innovation-and enjoyment. We’re committed towards building thriving neighborhoods backed by local businesses offering safe inclusive experiences that celebrate our rich history cultural diversity scenic beauty encompassing Nottawasaga River Georgian Bay-and our extensive sandy coastline-recognized globally as longest freshwater beach available today! -30-
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Learn more about Festivals and Events in Wasaga Beach. About Festivals & Events Ontario
Founded in 1987, Festivals & Events Ontario (FEO) is recognized as the leading organization supporting growth within Ontario’s festival and event sector. FEO provides education leadership, advocacy efforts and promotional support. They also host Canada’s largest dedicated festivals and events conference while publishing an annual consumer guide. Their awards program ranks among one of the industry’s best. The festival sector contributes over $2.3 billion each year to regional GDP while supporting approximately 50,000 full-time jobs and generating close to $1 billion in tax revenue across all government levels. About Wasaga Beach
For more than a century now, Wasaga Beach has stood as one of Ontario’s premier summer destinations-a place where people come together to have fun and create lasting summer memories. Today we aim to transform into a four-season recreation hub focusing on nature-based activities. Building Destination Wasaga involves investing in year-round festivals while reimagining our downtown area at Beach Area 1-aligned with Council’s goals: diversifying our economy, boosting tourism efforts , creating job opportunities , and fostering community development. Destination Wasaga aims to establish itself as a leader promoting sustainability alongside creativity innovation-and enjoyment. We’re committed towards building thriving neighborhoods backed by local businesses offering safe inclusive experiences that celebrate our rich history cultural diversity scenic beauty encompassing Nottawasaga River Georgian Bay-and our extensive sandy coastline-recognized globally as longest freshwater beach available today! -30-
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