MISSISSAUGA, Ontario, Jan. 21, 2026 (GLOBE NEWSWIRE) — PATTISON Outdoor Advertising is excited to share that they have signed a significant 10-year agreement with Toronto Pearson, making PATTISON the exclusive partner for advertising and brand experiences at the airport.
As Canada’s top out-of-home media company, PATTISON brings years of experience in media innovation and effective execution. Together, both organizations are focused on transforming the passenger experience and establishing Pearson as a leading global media hub.
PATTISON aims for operational excellence and is dedicated to delivering results through its unique airport media planning and audience analytics tool – PATTISON Pulse – which offers cutting-edge consumer data, analytics, and insights. This technology will enable advertisers to enhance their media strategies to create experiences that resonate with passengers in a meaningful way.
Moreover, PATTISON provides brands with deep insights into the airport environment by utilizing interactive digital twins that feature mapping capabilities along with dynamic content and precise targeting. The integration of smart technologies along with innovative media placements will significantly improve the passenger journey. With extensive experience managing busy public spaces like airports and transit systems, PATTISON’s strong reputation as a transformative partner aligns perfectly with Toronto Pearson’s mission of providing an exceptional passenger experience.
“It cannot be overstated how important and impactful the partnership between PATTISON and Toronto Pearson is for the Canadian advertising and aviation landscape. PATTISON is embarking on this journey with a steadfast commitment to long-term growth and innovation, delivering the very best in media technology to create a seamless travel experience while empowering brands to connect with highly coveted audiences in an environment where they are most receptive,” said Steve Mc Gregor, President of PATTISON Outdoor.
“Collaborating with PATTISON allows us to elevate how passengers experience Canada’s largest airport,” said Kurush Minocher, Chief Commercial Officer at Toronto Pearson. “Through advanced media, smart technology and thoughtful design, we are creating a more seamless, engaging and memorable journey for every traveller as Toronto Pearson continues to grow as a world-class global hub.”
With renewed attention on offering valuable experiences centered around passengers’ needs, upgrades to media will occur throughout this partnership period while emphasizing innovative design. Enhancements will not only improve interior airport environments but also expand exterior advertising programs.
This forward-thinking partnership between Toronto Pearson and PATTISON Outdoor Advertising aims to establish new standards in airport advertising and brand engagement globally.
About PATTISON Outdoor
PATTISON Outdoor Advertising is part of The Jim Pattison Group and stands as Canada’s largest Out-of-Home advertising company. They assist brands in leveraging Out-of-Home advertising by providing an extensive range of products, markets, insights, and customer support services.
Pioneering since 1908, PATTISON has been delivering creative solutions for various Out-of-Home advertising opportunities including traditional billboards along with transit ads, digital displays, airport promotions, residential placements, office formats , and street-level s. Headquartered in Toronto , Ontario , they operate over 25 sales offices across Canada ensuring unmatched reach across more than 200 markets nationwide.
A photo accompanying this announcement is available at https://www. globenewswire. com/News Room/Attachment Ng/61460f01-e3ee-45db-b1b5-b4e3dd310b14
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