About 74% of Canadians surveyed expressed pride in the Canadian Armed Forces, marking the highest level since 2020.
The views of Canadians regarding the institutions and aspects that inspire pride have undergone interesting changes over the past year. Six out of the twelve areas we evaluate annually saw notable increases since our last survey in 2025.
Pride in the Canadian Armed Forces hit 74 percent nationwide, rising eight points from last year and reaching its peak since 2020. This rise is mainly driven by residents of Alberta (81 percent) and British Columbia (82 percent). In fact, the Armed Forces are one of only two entities that make more than four out of five British Columbians proud, alongside the Canadian flag (81 percent).
The outlook on the Canadian economy has also improved to 46 percent (up six points). Canadians have felt prouder about national finances at times before, particularly in 2019 (80 percent). Nevertheless, this marks a significant improvement from a previous low point recorded in 2024 (34 percent), just six months prior to former prime minister Justin Trudeau announcing his exit from politics.
This topic reveals a noteworthy gender gap. While 51 percent of Canadian men feel proud about the national economy, only 41 percent of women share that sentiment-a difference of ten points.
Nearly three out of five Canadians (58 percent, up five points) express pride in their health care system. However, this figure remains below those reported in both 2019 (77 percent) and 2020 (75 percent). Residents of Atlantic Canada-a region where elections have been influenced by health care issues-are especially doubtful: only 46 percent feel proud about Canada’s health care system, which is even lower than Quebec’s usually critical stance at 52 percent.
For the first time since 2021, a majority of Canadians (53 percent, up five points) take pride in Parliament. This is an improvement over figures seen in 2008, 2009 and 2024 when fewer than two out of five Canadians viewed the federal legislature with pride.
In an era marked by heightened patriotism due to tariffs-and ongoing discussions around separatist sentiments in two provinces-more than three out of five Canadians (62 percent, up four points) say they are proud of democracy’s status in Canada. Though this is lower than the peak seen back in 2019 (70 percent), it highlights an intriguing generational divide. Canadians aged over 55 are more likely to regard democracy as a source of pride (67 percent) compared to those aged between 35 to 54 years old (60 percent) and those aged between18 to34 years old(56percent).
Voters for Conservative party candidates seem still disheartened following their latest election results for the Houseof Commons. Only48percentfeelproudaboutthe stateofdemocracyin Canada, incomparisonwith60percentamongthose who votedfor New Democratic Party(NDP)and83percentof Liberalparty supportersa yearago.
The perception regarding Canada’s justice system has also improved positively; now53percentof Canadians(upfourpoints)sayitmakes themproud. Thisrepresentsa13-pointgainfromthelowrecordedin2019(40percent)andisjusttwo pointsoffthehighnotchedin2020(55percent).
Two additional entities evoke pride among at least three-quarters of Canadians: theflag(80percent, uponereportingpoint)and hockey(75percent, increasingthreepoints).
Thisyear64percentof Canadians(upthreepoints)tookpridein Indigenous culture. Thisfigureisthirteenpoints higherthanwhatwasrecordedin2008(51percent).
The public reactions towards two concepts that became prevalent during past federal Liberal governments are quite different. On one hand,65percentsaymulticulturalismbringspride(uptwopoints), thoughthisislowerthan74percentshownin2023. Justoverthreesomeoutoffive Canadians(61%unchanged)saybilingualismisaproudsource, uponaninepointrisefromthepreviouslowobservedbackin2008(52%).
The monarchy sits at the bottomofthislistwith41per cent(uptwopoints). Thismarksa betterpositioncomparedtothe34per centminimumfoundinboth2021and2023, surveys conductedbeforeandafter Queen Elizabeth II passed away. Itcomesasno surprise that Quebec rankslowestonthemonarchy’sstatusasapridersource(33%). However, two regions historicallymorefavorabletowardthemonarchyareonlyslightlyhigher: British Columbiaat38per centand Atlantic Canadaat36per cent.
Mario Canseco is presidentof Research Co.
Methodology: Results are based on an online survey conducted from June14-16,2026 among1,002 adultsin Canada. Thedatahasbeenstatisticallyweightedaccordingtocensusfiguresforage, genderandregionin Canada. Themarginoferror-whichmeasures samplevariability-is+/-3.1percentagepoints, nineteen timesoutoftwenty.
