Direct Bus Service Now Links Union Station to Wasaga Beach

Town kicks off “Take Me to The Beach” campaign to encourage car-free travel to Ontario’s favorite beach spot

WASAGA BEACH, ON, June 9, 2026 /CNW/ – Getting to Wasaga Beach is now more convenient. The Town of Wasaga Beach has teamed up with Flix Bus, the fastest-growing intercity bus service in North America, to introduce a new direct bus route from Toronto’s Union Station to Wasaga Beach. Known locally as the Wasaga Beach Line, this new service provides residents and visitors an easy and budget-friendly option for traveling without a car, increasing access to one of Ontario’s most popular summer spots.

The official rainbow coloured Tourism logo of the Town of Wasaga Beach.

This launch represents a big step for the community by offering the most frequent intercity bus service in Wasaga Beach’s history and creating fresh chances for people to visit without needing a vehicle.

The new route is paired with “Take Me to The Beach,” a summer-long marketing effort aimed at promoting Wasaga Beach as an easily reachable destination while encouraging visitors to leave their cars behind.

Both the introduction of this service and the marketing campaign are key moves in the Town’s mission to enhance regional connectivity, support eco-friendly tourism, and make Wasaga Beach accessible year-round.

“Wasaga Beach is one of Ontario’s favorite summer spots, and we’re thrilled to make it easier than ever for everyone,” said Mayor Brian Smith. “Whether you’re planning a day trip, weekend escape, or attending our numerous festivals and events, travelers can now board at Union Station and arrive directly at the world’s longest freshwater beach.”

Kicking off this June, the Take Me to The Beach campaign will include digital ads, social media posts, travel plans, influencer stories, blog content, and features showcasing how visitors can enjoy a car-free beach experience in Wasaga Beach.

“Travelers are increasingly looking for affordable ways to reach hot destinations without dealing with driving hassles or costs-especially during peak summer months,” said Karina Frayter from Flix North America. “As interest in intercity bus travel rises, services like the Wasaga Beach Line make day trips and weekend getaways more available for many people wanting to check out one of Ontario’s top summer locations. We appreciate our partnership with the Town of Wasaga Beach in expanding transport options for both locals and tourists.”

The launch coincides with preparations by Wasaga Beach for what promises to be its biggest summer yet-featuring over 80 live music shows, the new Wasaga Beach Life Festival and Midway event, enhanced waterfront celebrations including Canada Day Symphony Fireworks along with other signature events on this stunning beach.

An official launch event complete with ribbon-cutting ceremony celebrating this new service will occur on June 9th with attendance from town officials alongside Flix Bus representatives.

The Wasaga Beach Line is set to run seven days a week. Tickets are available now at flixbus. ca or via the Flix Bus app.

For information about routes and travel details visit flixbus. ca.

To discover all that’s happening this summer in terms of festivals and events in wasagabeach. com/events.

Quick Facts

Each year around two million visitors flock to the Town of Wasaga Beach drawn by local shops, live music events and its long stretch of sandy beaches-the longest freshwater beach worldwide.

Wasaga Beach’s lineup for summer 2026 includes more than 80 live performances along with exciting events like Canada Day Symphony Fireworks!.......The new Wasagapeak Blues Festival and many other special occasions throughout this beautiful destination!.,.,.,._.(.)(.)(.)(.)()).# #! (.*..).

sdfdsf We love exploring what’s nearby. Now go ahead. Expand your outlook on life! be part of us. today! Join us on our exciting journey.. with friends together In touch Get closer. W@SAGABEAch! Be sure notto miss out.. On all those great moments.. Just stay tuned! You won’t regret it!!.. Be excited! Wasagab—-Beach continues being recognized by various prominent travel publications including Lonely Planet, Narcity Canada, and Destination Canada as among Canada’s top beach destinations.

About Us To learn more about what’s going on here-head over below:
check back often!. It never gets old!. Come meet friendly faces:).. Stay connected! Feel free to message us anytime.. We’ll keep you entertained. Also interested? Drop us an email if you’d like… We’re here just waitingfor you. So many options await you whenyou arrive! All Aboard! so hop onboard!! enjoy greattimes together! You’realways welcome.

About Flix North America Inc. Flix North America Inc., which includes both Flix Bus Inc. and Greyhound Lines, is a leading namein long-distance bus services across North America. Partof Germany-based company Flix SE, we’re proud operators providing transportation solutions spanning over40 countriesacross four continents. Through our collaborations, we offer extensive nationwide networks allowing passengers affordable transit options reaching thousands offerings across U. S., Canada, Mexico. Annually serving over12 million riders keepsus dedicated towards buildingcommunities through sustainabletravel solutions tailoredforyou. Media contact: Karla Findlay
Special Projects Leader
Email Karla Sandra Watts
General Manager of External Relations | Directorof Communications, Dedstination Marketing & Intergovernmental Affairs
Email SandraCision

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