TORONTO, Feb. 16, 2026 /PRNewswire/ – Today, the creator of New-Style Tea, heytea, launched its first Canadian heytea lab at CF Toronto Eaton Centre (TEC), marking a significant step in its North American growth following the opening of its first overseas lab in New York’s Times Square in early 2025.
heytea lab at CF Toronto Eaton Centre
This store represents the brand’s most innovative retail concept and acts as a creative space for tea innovation, flavor discovery, and visual presentation. The TEC location introduces the “tea lab” series to Canada for the very first time, offering eight globally exclusive limited-edition drinks crafted for international markets, based on a new Rock Oolong tea foundation-naturally rich in aroma and complexity-while rethinking tea through layered flavors and textural contrasts.
To celebrate this grand opening, heytea collaborated with celebrated Canadian chef Susur Lee to create an exquisite mix of fine dining and tea culture. The signature drinks they co-created-Rock Oolong Caviar and Rock Oolong Caviar Ice Cream-transform contemporary Chinese tea through contrast and balance by pairing savory caviar with the floral notes of Rock Oolong to provide a fine-dining-inspired sensory journey. This partnership illustrates heytea’s aim to elevate tea within a broader culinary context.
The store is designed as an engaging showcase that visually represents the R& D process. Displays of raw tea leaves, botanical ingredients, and extraction tools provide insight into craftsmanship while encouraging visitors to connect with the story behind each drink.
Since entering Canada with its first Vancouver store in 2023, heytea has strategically expanded across Vancouver and Toronto areas. The TEC flagship marks its debut as the first New-Style Tea brand in this top Canadian shopping destination. The brand now runs six stores nationwide supported by a dedicated distribution center opened in Toronto in December 2025 to ensure consistent quality and supply chain reliability.
With heytea lab, the brand continues to promote tea as a cultural medium while building meaningful connections within Toronto’s diverse community.
About heytea
Founded in 2012, heytea transformed traditional bubble tea by focusing on natural ingredients and currently operates around 4,000 stores across more than 330 cities worldwide. It boasts over 100 locations in Hong Kong SAR, Macau SAR, and international markets including more than 45 locations across North America. The brand has teamed up with global fashion, entertainment, and cultural entities such as FENDI, alexanderwang, WICKED, POP MART, and Yayoi Kusama.
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