The celebrated award, introduced by the Tourism Trade Affiliation of Ontario, acknowledges Victoria’s dedication to tourism in Mississauga and past.
Go to Mississauga’s Director and CEO Victoria Clarke has been named the 2024 Tourism Champion of the Yr by Tourism Trade Affiliation of Ontario (TAIO).
Clarke was acknowledged for her ardour and management within the tourism {industry}, and her efforts to advertise the financial affect of tourism in Mississauga. The Tourism Champion of the Yr Award is given to a person who embodies the spirit of tourism in Ontario.
Beneath Clarke’s management, Go to Mississauga has received bids to host world-class occasions together with this summer time’s first Jackalope Mississauga Competition, and the upcoming action-packed winter competition, APIK, in addition to quite a few conferences and sporting occasions. Her out-of-the-box considering and pursuit to push conventional tourism boundaries additionally impressed the workforce to convey world famend large-scale mural artist Saype to Mississauga.
Clarke has a background in tourism, philanthropy, and digital advertising and marketing. She has earned designation as a Licensed Vacation spot Administration Govt (CDME), the tourism {industry}’s highest particular person instructional achievement. She has received a number of awards within the Canadian and international tourism industries, together with the Trailblazers and Innovators Award from BMO in 2019. She additionally serves on the CDME Board and the Basis Board of Trustees with Locations Worldwide.
Clarke is lively within the tourism {industry} extra broadly. She is a member of the Tourism Trade Affiliation of Canada (TIAC) Board and the Canadian Vacation spot Management Council (CDLC) and in addition sits with different representatives from around the globe on the Basis Board of Locations Worldwide (DI).
For extra details about Go to Mississauga, try visitmississauga.ca or observe Go to Mississauga on Instagram, Fb and X to remain updated on the most recent thrilling initiatives and upcoming occasions throughout town.
Go to Mississauga
Go to Mississauga is the official vacation spot advertising and marketing group (DMO) for the Metropolis of Mississauga. The group is industry-led and answerable for growing a tourism technique and main tourism advertising and marketing and improvement efforts for Mississauga. Go to Mississauga is dedicated to implementing the Metropolis of Mississauga’s Tourism Grasp Plan, selling native companies and co-ordinating large-scale occasions throughout the metropolis. Be taught extra at visitmississauga.ca.
Quotes
“I’d like to extend a congratulations to Victoria on this prestigious award. Across all business sectors, the impact of tourism on our city’s economy cannot be underestimated. Bringing more visitors to Mississauga means restaurants are busier, retailers sell more, and events have more spectators. Victoria’s passion for promoting our city and driving the economic impact of tourism in Mississauga is evident to all who meet her. I look forward to working with Victoria and her team to continue building our reputation as a must-visit tourist destination.” – Mayor Carolyn Parrish
“Victoria exemplifies what it means to be a true Tourism Champion. Her passion and leadership make her a deserving recipient of this award. We celebrate her remarkable contributions to the industry. Victoria Clarke’s recognition underscores her relentless efforts to elevate Ontario’s tourism industry and unwavering passion for driving the economic impact of tourism in Mississauga.” – Andrew Siegwart, President and CEO of TIAO
“I am honoured and humbled to accept this award. Tourism is my passion, and I can’t think of a better city to be promoting than the wonderful cultural canvas that is Mississauga. We have so much to offer visitors, whether they are here for sports events, conferences, festivals, or leisure travel. As we continue to promote and grow our beautiful city, we will all continue to reap the benefits of increased visitors and events. Visit Mississauga is just getting started – and with my talented and committed team and supportive Board of Directors – the opportunities are limitless!” – Victoria Clarke, Director and CEO Go to Mississauga
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Go to Mississauga Media Relations
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905-615-3200, ext. 5232
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