Smart Stop Self Storage’s new multi-year deal as a founding partner of the first-ever Ontario Honda Dealers Indy at Markham shows the company’s ongoing growth in Canada, especially in Ontario’s rapidly developing Greater Toronto Area.
The storage provider, which has teamed up with Green Savoree Toronto’s INDYCAR events since 2022, kicks off its fifth consecutive season of support in 2026 while stepping up its involvement through improved branding and long-term event participation.
As the largest self-storage operator in the GTA and the fourth-largest across the country, Smart Stop sees this partnership as a smart investment in one of its key growth areas. Company representatives stated that the sponsorship fits well with efforts to expand along Ontario’s densely populated residential and commercial routes while boosting brand recognition among consumers and businesses.
The agreement also offers Smart Stop significant visibility throughout the Downtown Markham street circuit and event space during the Aug. 14-16 NTT INDYCAR SERIES weekend.
“Bringing world-class INDYCAR racing to Markham is a natural extension of our growing presence across Ontario,” Smart Stop Chairman and CEO H. Michael Schwartz said.
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