Ontario police leaders have introduced the launch of their festive R.I.D.E. marketing campaign in opposition to alcohol and drug impaired driving.
The Ontario Affiliation of chiefs of Police (OACP), Ontario provincial police (OPP) and the Halton Regional Police Service (HRPS) introduced at round 10 a.m. Thursday the launching of their R.I.D.E. (Scale back Impaired Driving All over the place) marketing campaign forward of the vacation season.
Supporters of the marketing campaign additionally spoke on the announcement, together with a consultant from MADD Canada Steve Meehan.
The marketing campaign will embrace elevated roadside spot-checks alongside main roadways and off-ramps of highways.
Halton police board chair Jeff Knoll stated the HRPS arrested and charged 357 individuals with impaired driving throughout area thus far.
“As we fast approach the holiday season and indeed every day of the year, all residents to our region have the right to travel by car, bike or on foot, without fear that the vehicle approaching them is being driven by an impaired driver,” he stated.
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Officers additionally say the share of drivers killed whereas underneath the affect has greater than doubled between 2012 and 2020.
OPP Deputy Commissioner Rohan Thompson informed CHCH Information the province has seen 44 deaths from impaired driving this yr thus far.
Police say to scale back keep conscious throughout the vacation season and think about arranging designated drivers, or public transportation as an alternative of risking a drive residence whereas impaired.
R.I.D.E. packages first started in Etobicoke in 1977, initially named Scale back Impaired Driving in Etobicoke, who’s success led to this system’s enlargement throughout the province.
