A well-known bakery in London, Ont. is shutting down because its owners feel guilty about selling sugary treats after making healthier lifestyle choices.
After being in business for twelve years, Chick Boss Cake has stopped taking new orders for baked goods, co-owner Rebecca Hamilton said.
“It all boils down to the fact that we are not passionate about selling and promoting products that are terrible for your health,” she said. “I don’t even recognize the people who started the business that long ago because we’ve changed so much.”
The bakery was launched twelve years ago by husband-and-wife duo Chad and Rebecca Hamilton. Chick Boss Cakes had three locations – one in St. Thomas, one in Kitchener, and one in Woodstock.
The London shop opened five years ago.
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Business has been tough over the past year partly because Hamilton halted all marketing efforts. “I felt so guilty promoting cake and sugar to kids and families,” she said.
Hamilton recognized that closing the bakery won’t stop anyone from enjoying unhealthy sweets but emphasized it’s essential to stop supporting a business she no longer believes in.
“It’s the customers’ decision and I’m sure they’re going to go elsewhere for their desserts now, which is totally fine,” Hamilton said. “I just don’t feel comfortable contributing to a greater problem.”
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Chick Boss Cake London location at 222 Wellington Street. The bakery is closed for good. (Mike Lacasse/ )
Hamilton mentioned that she started making healthier changes a few years back after facing anxiety, depression, and several health issues she feels were linked to her former diet and lifestyle.
“I’ve seen my own health and wellness improve so much by cutting out sugar and processed foods and so my own experience is the ‘icing on the cake’ of witnessing the negative impact they have,” she said. “I have way more energy now, I don’t have a foggy brain anymore and I’m living my best life.”
Closing down Chick Boss Cake has been bittersweet for both owners, especially after receiving an overwhelming amount of support from customers when they announced their closure on Facebook, Hamilton shared.
“It honestly just feels like a breakup that you know is the right decision but it’s still really hard at the moment,” she said. “I’ve cried and I’ve gone through all my own emotions about it but ultimately I know that it’s the right decision for us.”
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