The University of Waterloo has always been a major force for innovation, nurturing entrepreneurs whose projects influence industries and enhance communities – with graduates at the helm of some of the area’s most dynamic and creative businesses.
One such entrepreneur is Meghan Snyder (BA ’07), who studied Recreation and Leisure Studies. Her enthusiasm and education have helped turn a small pumpkin patch into Snyder’s Family Farm – a popular seasonal spot. Their Fear Farm attracts thousands each autumn with its thrilling Halloween events, offering fun and excitement for everyone.
Snyder attributes much of her entrepreneurial spirit to her time at Waterloo, particularly one professor who made a significant impact on her life.
“Dr. Ron Mc Carville was just amazing and his excitement about customer service stuck with me,” Snyder recalls. She even co-wrote a thesis paper with the professor emeritus. “That early exposure to the power of hospitality and service helped shape the foundation of Snyder’s Farm, where going above and beyond for guests is a core value.”
During her time at Waterloo, Snyder also met her husband, John. Together, they became first-generation farmers and launched Snyder’s Farm 22 years ago, building it from scratch on a 2,500 square foot property. Today, Snyder’s Farm welcomes as many as 80,000 visitors every season, featuring fall attractions, seven immersive haunted experiences, and a festive Christmas Tree Farm that delights families from all over Ontario.
Meghan and John Snyder with their sons at the Snyder’s Farm pumpkin patch. Photo credit: Snyder’s Farm
Nearing her children’s teenage years , Snyder sees them stepping into family business roles. Whether acting in one of Fear Farm’s haunts or helping run booths , her kids are learning valuable skills while contributing to farm operations – ensuring their family’s story continues well into future generations.
Snyder remains deeply connected to Oxford County as well as Waterloo Region. She’s been involved with Ontario Farm Fresh board while collaborating with local businesses to highlight artisan goods , handcrafted gifts , and homemade baked treats available through Red Barn Shop. Additionally, she supports various charities such as Food4Kids Waterloo Region along with Champs for Charity. In February 2025 , the couple was honored as Members of Year by Agritourism Ontario due recognition for their creativity , growth efforts, and commitment towards community engagement.
Loking forward, Snyder feels excited about broadening farm outreach whilst remaining true their origins. “As we grow larger attracting visitors across Ontario & Canada ; it’s really vital we bring everyone within community along too.”
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Creating a spooky legacy while focusing on outstanding service
Snyder thrives as CEO during the busy season by actively engaging with guests and managing daily operations. On the other hand, John excels in the off-season by designing new haunted attractions. His creativity shines through in every detail – from an American Horror Story-inspired clown made using Styrofoam and exercise balls for eyes to elaborate sets that take months to complete. “As our business grows, my goal is to give John more space to do what he loves – designing and building,” she says. “The better I am at operations, the more opportunities he has to focus on his creative work and that is what truly sets us apart.” Community guests enjoying Fear Farm at night. Photo credit: Snyder’s Farm At Snyder’s Farm, it’s all treats when it comes to customer service. Snyder’s dedication to creating enjoyable experiences can be seen in every part of the farm’s operations and thoughtful planning – from new attractions and amenities to enhancements promoting accessibility and inclusivity. “One thing you will never hear at Snyder’s Farm is ‘Let me get the manager for you,’” Snyder explains. “Everyone here is empowered to make someone’s day better and fix any mistakes. At the same time, [our team] knows that if a guest is unhappy and we can’t resolve it right away, they’re not expected to handle that alone – that’s when I step in.”Growing scares: expansion, safety measures , and community contributions
Snyder’s Farm started out small with just 25 employees but now boasts over 265 seasonal staff members across various roles including guest services, food vendors , and actors who bring Fear Farm alive. This seasonal workforce includes co-op students from Waterloo interested in business operations or recreation studies who gain real-world experience in this lively community-focused setting. “Community and culture are very important to us,” she says. “If our staff are taken care of , they’ll care for our guests just like John and I would if we were hosting them in our own backyard.”
Meghan and John Snyder with their sons at the Snyder’s Farm pumpkin patch. Photo credit: Snyder’s Farm
Nearing her children’s teenage years , Snyder sees them stepping into family business roles. Whether acting in one of Fear Farm’s haunts or helping run booths , her kids are learning valuable skills while contributing to farm operations – ensuring their family’s story continues well into future generations.
Snyder remains deeply connected to Oxford County as well as Waterloo Region. She’s been involved with Ontario Farm Fresh board while collaborating with local businesses to highlight artisan goods , handcrafted gifts , and homemade baked treats available through Red Barn Shop. Additionally, she supports various charities such as Food4Kids Waterloo Region along with Champs for Charity. In February 2025 , the couple was honored as Members of Year by Agritourism Ontario due recognition for their creativity , growth efforts, and commitment towards community engagement.
Loking forward, Snyder feels excited about broadening farm outreach whilst remaining true their origins. “As we grow larger attracting visitors across Ontario & Canada ; it’s really vital we bring everyone within community along too.”
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