What to know
Toronto real estate agents are using Tik Tok videos to highlight rental properties and neighborhoods, making the search for apartments more engaging and interactive. For agents, this approach is paying off: some report that over half of their recent clients discovered them on Tik Tok. For renters, these clips provide a quick look at apartments and locations-but listings often get snatched up faster than comments can come in. Be cautious of scams: always check agents through official websites, customer reviews, and MLS listings before reaching out. In today’s Tik Tok-driven culture, real estate professionals are promoting rental properties through short videos. But can this really help someone find a place to live? Videos featuring realtor-led apartment tours have unexpectedly become a valuable tool for those searching for homes in Toronto. They suggest that renters should consider working with realtors while also using traditional rental platforms along with visual content from Tik Tok. The big question is: does it really make a difference – and are people actually utilizing it? For realtors, it provides visibility; for renters, it offers a way to get a feel for potential homes. Toronto agent Jenelle Tremblett points out that traditional cold-calling methods taught to realtors aren’t very effective anymore. “I thought to myself, like I never answer a phone call if I’m not expecting someone to call me. So, basically, why am I trying to cold call people if I wouldn’t personally answer the phone myself?” Tremblett told Now Toronto. With her background in sales and marketing-specifically influencer marketing-she decided to leverage that experience when she moved into real estate. After three years in the industry, she realized her eight years spent in influencer marketing could help her establish herself within the real estate sector. Now three years later on Tik Tok, she has amassed 17.9K followers and reveals that 67 percent of her closed deals in 2025 originated from social media-mainly Tik Tok. But what does this mean for renters? They can visualize an apartment or neighborhood without needing to leave home. Tremblett also mentioned how renters figure out their preferences through video reviews. For instance, she created series like “condos my clients did not like,” showcasing her clients’ insights alongside another called “30 days of condos I would buy,” both of which received positive responses and helped attract clients while giving renters insight into the market. While it may seem straightforward to use Tik Tok for finding an apartment, she advises against relying solely on it in Toronto’s competitive rental landscape. “I’m doing content for a post, for a listing and getting it out and also using that as a virtual tour on the listing at the time; people are commenting but don’t have a realtor yet; there were already seven offers by the time someone was commenting and asking about it,” Tremblett said. @jenelle_tremblett Finding a rental in Toronto when moving from another country or city 🫶🏼 #torontorealtor #torontorealestate #torontocondos #torontorentals ♬ original sound – Jenelle | Toronto Realtor 🗝️ Renters often complicate their already tough apartment search by attempting to find their next home without professional help. There’s this common belief that hiring a realtor can be pricey; however, it’s actually free when renting. “The landlord always pays both agents; in my opinion, why wouldn’t you use a realtor? You’re not paying anything for it… You’re getting free expertise, and you’re getting someone in your corner who genuinely wants you to find a great place,” Tremblett said.Tips to avoid getting scammed
Apart from receiving free assistance, Toronto agent Yael Bunting explains how Tik Tok can aid in discovering properties beyond your immediate area but stresses that conventional MLS sites like realtor. ca still play an important role when looking for your new home. Bunting has been active on social media since February 2023 after noticing significant changes in her business stats once starting her Tik Tok account; she’s now gained 161.3K followers. Over the past two years, she estimates about 50-60 percent of her business comes from clients found on Tik Tok. Yet it’s not always simple or perfect; she cautions potential renters about confirming an agent’s legitimacy as protection against scams. “I’m in a field related to finances… people pretend they’re me, steal my content, and then they use that account to DM people; they use my likeness and my credibility to DM people saying they’re me just so they can scam them somehow,” she shared. @yaelbunting ‼️ I only have one account, and I will never ask you for money! ‼️ #scammers #scamaccounts #psa #torontorealtor #realestateagent ♬ original sound – yael | toronto realtor + mama If confronted by possible scammers, Bunting recommends stepping outside of Tik Tok when contacting any realtor while verifying their authenticity through checking if they have an official website or customer reviews available online. So can you really find an apartment via Tik Tok? Maybe. But it’s wise to use it as merely one resource during your search while ensuring you’re working with verified professionals whom you trust.Source link
