A neighborhood Ontario firm chargeable for the now-viral hat Doug Ford wore to a gathering with Canada’s Prime Minister and premiers to debate Donald Trump’s tariff risk says the affect of Ford selling its product has been “totally overwhelming.”
On Wednesday morning, Ford appeared in Ottawa sporting a hat with the caption “Canada is not for sale” after Trump pushed the concept of a merger with the U.S. to make Canada the 51st state.
Ford promoted the hat throughout a quick information convention and likewise shared it on his social media, urging folks to order the accent to represent Canadian satisfaction.
The patriotic merchandise comes from two Ottawa entrepreneurs, Liam Mooney and Emma Cochrane, who run Jackpine Dynamic Branding.
It was launched final week after the pair watched certainly one of Ford’s latest string of interviews with U.S. networks. In a single interview Ford did on Fox Information, the host pressed the premier to comply with annexation and mentioned it will be a “privilege” for Canada to merge with the U.S.
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Moore mentioned that sparked a response from him and his accomplice, who instantly started working utilizing their design model.
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“It’s a privilege to be Canadian,” he mentioned in an interview with Ontario Chronicle.
“We really saw it as a small act of patriotism to take on potentially one of the biggest challenges we’ve ever faced.”
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Orders started to trickle in and, as photos of the hat have been shared on social media, workers working within the premier’s workplace reached out to the model to ask if they might get a hat for the premier to put on to his high-profile Wednesday assembly.
On Tuesday morning, after they acquired the decision, Moore mentioned he and his accomplice went into overdrive. As a result of they promote the hats by an internet retailer, they didn’t have any on them and needed to rush to collaborate with native Ottawa shops to get just a few choices put collectively in hours.
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“It was a made in Ottawa, made in Ontario, made in Canada yesterday to pull these hats off,” he mentioned.
By the tip of the day, the hats have been prepared and have been dropped off with a staffer from the premier’s workplace.
The subsequent morning, on Wednesday, Ford promoted the hat early within the day. And, at a information occasion within the afternoon, he and a number of other different premiers joked about wanting extra and asking for them in several, party-specific colors.
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The end result? An explosion in gross sales for the Ottawa entrepreneurs.
“It’s totally overwhelming. In between interviews, there’s literally 30, 40 emails of new inquiries, new requests, orders,” Moore mentioned. “Hundreds of orders since just a couple of hours ago — global, international, across Canada… I can’t keep up.”
— with recordsdata from Ontario Chronicle
© 2025 Ontario Chronicle, a division of Corus Leisure Inc.
